Buick’s Encore Is More Popular Than Expected

Have you noticed how many Buick Encores are running around on the streets? Your eyes are not playing tricks on you; Buick’s smallest offering is incredibly popular across North America.

General Motors received a lot of flak for some past practices, but one thing’s certain: it knows when it has a winner on its hands. After a quick assessment of 2014’s sales numbers, a decision to increase production by 50% for North America was reached. Factories in Mexico, Korea and Spain will see their workforce increased in an effort to churn out more Encores.

• Also: 2013 Buick Encore: Small, but fully a Buick
• Also: 2013 Chevrolet Trax - Chevy's Smallest SUV Offers Big-Time Appeal On A Budget

The Buick Encore and its cousin the Chevrolet Trax are pretty much alone in their segment right now. With sales in Canada that jumped by 53% in the last year alone, it’s easy to see that this market will grow exponentially.

With the new Honda HR-V and Mazda CX-3 arriving in dealerships shortly, GM has its work cut out if it wants to maintain strong sales in this segment… And having a well-stocked inventory of available cars is a strategy that has worked well over the years for them.