Top 10 Most Popular Vehicles on Social Media

Published on September 16, 2021 in Top 10 by Guillaume Rivard

Sales are arguably the best indicator of a vehicle’s popularity, but they don’t tell the whole story. Some models have become icons and developed a cult following, both in the real world and online.

Zutobi is a driver’s education website that recently looked at which vehicles generate the most discussion on social media, taking into account three factors: mentions on Twitter, hashtags on Instagram and posts on Reddit.

We have the top 10 right here, so check it out. Hint: The No.1 vehicle is one of the four pictured above.

10. Toyota Supra

Weekly Twitter mentions: 3,600
Instagram hashtags: 4.9 million
Reddit articles: 5,840
Popularity score: 3.95/10

9. Toyota Corolla

Weekly Twitter mentions: 4,755
Instagram hashtags: 2.2 million
Reddit articles: 7,590
Popularity score: 3.97/10

8. Audi R8

Weekly Twitter mentions: 5,849
Instagram hashtags: 2.3 million
Reddit articles: 7,410
Popularity score: 4.26/10

7. Porsche 911

Weekly Twitter mentions: 5,331
Instagram hashtags: 3.8 million
Reddit articles: 8,490
Popularity score: 4.62/10

6. Mazda3

Weekly Twitter mentions: 1,679
Instagram hashtags: 1.2 million
Reddit articles: 17,400
Popularity score: 4.68/10

5. Tesla Model S

Weekly Twitter mentions: 9,706
Instagram hashtags: 546,910
Reddit articles: 6,800
Popularity score: 4.75/10

4. Land Rover Range Rover

Weekly Twitter mentions: 11,052
Instagram hashtags: 4.3 million
Reddit articles: 2,550
Popularity score: 5.16/10

3. Honda Civic

Weekly Twitter mentions: 8,627
Instagram hashtags: 7.7 million
Reddit articles: 12,700
Popularity score: 7.02/10

2. Ford Mustang

Weekly Twitter mentions: 8,293
Instagram hashtags: 14 million
Reddit articles: 5,780
Popularity score: 7.1/10

1. Nissan GT-R

Weekly Twitter mentions: 11,771
Instagram hashtags: 9 million
Reddit articles: 15,900
Popularity score: 8.66/10