2023 SEMA Show Tuners Having Fun Once Again

Published on November 3, 2023 in SEMA by Guillaume Rivard

The 2023 edition of the Specialty Equipment Market Association (SEMA) Show is wrapping up in Las Vegas, and earlier this week we covered many concepts and special builds that automakers and their partners cooked up for the event.

Tuning shops came out in full force once again, so we thought you might enjoy taking a look at a few of their most notable creations in this photo gallery.

Above: Japanese oil company ENEOS presented a wild 2023 Nissan 350Z coupe nicknamed "Frankenstein." The work of Ashley Robinson at MLZ Garage won the first prize in a car contest at the show.

Another SEMA star presented by ENEOS was this 1969 Jaguar XKE 2+2, which boasts a modified version of the Toyota GR Supra’s inline six-cylinder engine. Oh, and the brakes come from a 2003 Corvette and 2010 BMW 535i.

ENEOS also showcased a custom 1997 Toyota Land Cruiser pickup turned into an overlanding rig. Pretty cool, right? In case you don’t know by now, the Land Cruiser is coming back to Canada for 2024.

Ringbrothers is a regular at the SEMA Show. This year, the company revealed three exceptional builds starting with “TUSK,” a meticulously remastered 1969 Dodge Charger. It sports a wide array of carbon fibre components and houses Mopar’s 1,000-horsepower Hellephant engine.

Are you a fan of old British luxury automobiles? “PARAMOUNT is a 1961 Rolls-Royce Silver Cloud II that Ringbrothers brilliantly restored and upgraded. The team swapped the engine with a 640-horsepower, supercharged LT4 V8 from Chevy.

First-gen Ford Mustangs always produce awesome tuner’s cars, and this 1965 Mustang Convertible by Ringbrothers is called “UNCAGED.” Believe it or not, the wheel centre caps are the sole remaining factory component. A redesigned front grille is recessed two inches and feeds air into a Ford Performance 5.0-litre Coyote V8 crate engine developing 460 horsepower.

Here’s another Mustang, this one for modern-day muscle car enthusiasts. Based on the all-new, 500-horsepower 2024 Mustang Dark Horse, it’s the work of Milltek. A hundred units will be built, featuring a custom variable exhaust system that produces unique sound effects and boosts output by about 10 horsepower.

Urban Automotive specializes in luxury car tuning and is especially fond of British vehicles. Two of its latest creations were on display at the SEMA Show including this sinister-looking Range Rover based on the new generation of JLR’s iconic SUV. How about those 24-inch wheels?

The second custom build by Urban Automotive is a blacked-out Rolls-Royce Ghost (also riding on 24-inch alloys) that would have been perfect for Halloween.